about · the team · est. 2026

A group of builders, developers, designers, and writers — making the web a little better, one shipped thing at a time.

/ who we are

We're a small team with a lot in common.

skipdfluff was started by a group of friends — engineers, designers, and writers — who kept sending each other the same complaint: the internet is full of digital products that feel like nobody actually made them. Churned-out courses, Notion templates sold as "systems," SaaS landing pages that all look like fan art of the same three apps.

We thought we could do better. So we started shipping, quietly, in public. The first book (Divoraly) was a personal one. The first script (Mise) came out of our own repos. The catalogue grew as the team did.

/ what we're for

We want to make the world a little better.

That sentence is easy to say and harder to mean. We mean it in a small way: every product we ship should leave the person who bought it slightly better off. A book that actually helped. A tool that actually saved an afternoon. A website that didn't waste their time or their attention.

We can't fix the internet. But we can refuse to add noise to it. That's the whole brief, honestly.

/ the roster

Six people. Overlapping skills. No agency middlemen.

MV

Marie Voiron

writer · editor

Former longform editor. Writes books. Argues about sentences. Author of Divoraly.

KS

Kenji Shibata

writer · essayist

Writes slowly, about attention. Author of The Long Quiet. Occasionally edits the blog.

PO

Paulo Ortiz

staff engineer

Builds the SaaS products. Go, Rust, and a suspicious amount of Bash. Author of Rough Drafts.

SO

Serwaa Ohene

product · strategy

Runs the press side. Curatorial decisions, pricing, partnerships. Author of The Maker's Dilemma.

JM

June Miyata

design · typography

Designs the books, the site, the covers. Has strong opinions about kerning. Author of Small Machines.

WA

William Atkinson

writer · frontend

Moves between code and prose. Builds things, writes about the building. Author of Thin Volume.

/ the position

What the press refuses, and what it keeps.

/ refused

  • Countdown timers, fake urgency, scarcity scripts.
  • Ten-thousand-word sales pages and value stacks.
  • Guru posturing. "Your life will change."
  • Childish illustrations as a shortcut to warmth.
  • Purple gradients. Inter. Another SaaS template.
  • $49 Notion "productivity systems."
  • Subscription traps on things that should be paid-once.

/ kept

  • Long paragraphs when the subject warrants them.
  • Short ones when it doesn't.
  • Honest pricing. One price. One page.
  • Changelogs readable by humans.
  • Self-hostable software where it makes sense.
  • Free re-downloads, forever.
  • The word made, used carefully.
/ how we pick

A small catalogue, chosen by hand.

Right now, we make the work ourselves; skipdfluff is a publisher with a storefront attached. Over time we'll open to outside creators whose work clears the same bar. Not a marketplace — a roster.

We don't carry coming-soons, pre-sales, or "early access" for things that aren't finished. If it's on the shelf, it's a book. If it's in the catalogue, it's a product you can use today.

/ submissions

Have something we should carry?

If you have a digital product that might belong on this shelf, send a short note — not a pitch deck — via the contact page. Include the thing. Include the price you'd charge. Include two sentences about why it exists. That's the submission.

We answer every message. We're usually slow about it, on purpose.

Get in touch